by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
by Bruce Turkel | Feb 27, 2009 | Uncategorized
Randy Gage wrote this and it’s the best thing I’ve read about Twitter yet. I think it’s so good I’m reprinting it in its entirety. Thank you, Randy. By Randy Gage February 27th, 2009 So last December I loaded up the car with books, CDs and...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Mar 24, 2008 | Uncategorized
By Jayne Clark, USA TODAY
Here’s a dining concept that’ll make your head — if not your stomach — spin: It’s dinner at a table suspended 165 feet in the air with chairs that swivel 180 degrees.
Dubbed Dinner in the Sky, the attraction is making its...
by Bruce Turkel | Oct 8, 2007 | Uncategorized
Here’s one ad from the campaign by THE REPUBLIK, Durham, for the Fayetteville Area Convention & Visitors Bureau. AdRants says: “The text describes the two occasions where Fayetteville failed to bring a warm welcome to America’s major men of war....
