by Bruce Turkel | Nov 13, 2012 | Uncategorized
Last week we talked about the futility of sending out self-serving newsletters that completely ignore the recipients’ interests and needs (you can read it HERE). Francisco Gonzalez summed it up by quoting his mentor who used to say, “This is clearly a case of...
by Bruce Turkel | Oct 31, 2012 | Uncategorized
I usually write about branding and creativity but here’s something a little more important this week – a developing list of ways to help the victims of Hurricane Sandy. Thanks to David Cohen for the research. HOW YOU CAN HELP: Red Cross The Red Cross has started...
by Bruce Turkel | Oct 29, 2012 | Branding, Keynote speaking
Thanks to all of our time-saving devices, today’s businessperson has less free time than ever. Still, there are times when your To-Do list is up to date – or at least under some degree of control – or you’ve got a few free minutes before your next...
by Bruce Turkel | Sep 18, 2012 | Branding
There’s an old story about the pessimist father who wanted to teach his optimist son a lesson. The only thing the kid wanted for his birthday was a pony. So on his birthday, when the kid was away at school, his dad called the local feed store and had his...
by Bruce Turkel | Sep 10, 2012 | Branding
Here’s something I don’t understand: Status, financial success, legislative power, and importance are all the providence of commerce. Yet when we look back over history we see that great societies are remembered not by the business they did but by the art...
