by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Jan 18, 2009 | Uncategorized
VIA International Herald TribuneThe explosion of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and news into one that is also a reference tool. As a result, video search, on YouTube and across...
by Bruce Turkel | Jan 2, 2009 | Uncategorized
VIA Washingto Post A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousand of people went...
by Bruce Turkel | Nov 12, 2008 | Uncategorized
By guest blogger Vanessa Horwell With the endless discourse of cutbacks, staff layoffs and general economic woes, it’s very hard for us marketers not to hop aboard the fear-monger’s bandwagon. In the past couple of weeks, we have seen the Christian Science...
by Bruce Turkel | Oct 22, 2008 | Uncategorized
Today I had lunch with an old friend and very successful attorney who is the founder of an important charity. His girlfriend is in the real estate business and she’s in touch with people’s current economic situations. Her suggestion to him was that the...
