by Bruce Turkel | Jan 3, 2011 | Uncategorized
Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media...
by Bruce Turkel | Dec 20, 2010 | Uncategorized
Depending on when you started reading this blog it may or may not be obvious to you that it’s an experimental and constantly evolving work-in-progress. When I started the blog in August of ‘06, I had no idea what I was doing. I knew that I wanted to begin a dialog and...
by Bruce Turkel | Aug 31, 2010 | Uncategorized
A few weeks ago I posted a story on customer service (Heart Surgery, Thomas Edison, and Customer Service. Click here to read the story). Specifically I wrote about how despite a very successful medical procedure, shoddy treatment created such a poor impression. Lots...
by Bruce Turkel | Jul 27, 2010 | Uncategorized
After almost every punch line, a googly-eyed, sweating Rodney Dangerfield would tug at his tie and utter his famous line, “Awww, I don’t get no respect.” Seems to me the entire travel and tourism industry could do the same thing. Tourism is a trade that encompasses so...
by Bruce Turkel | Jul 13, 2010 | Uncategorized
I’ve been doing a lot of thinking about labels lately and questioning how much impact they have on behavior. What I’m wondering is if names can be the harbingers of action or if that’s just a shallow and ultimately worthless supposition. About a year ago I wrote a...
