by Bruce Turkel | Dec 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Prepare Your Business for the New Year: A Fresh Start with Purpose As we approach the end of this year, it’s a good time to take a moment and step back to evaluate your progress and prepare your business for the new year. Here’s a guide...
by Bruce Turkel | Nov 21, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Are you interested in AI and ChatGPT? You’re not alone. When I had the AI bot write my blog post a couple of months ago and used AI to produce the video without shooting a custom video blog, the post received more interest and comments...
by Bruce Turkel | Nov 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Do You Want What You Say You Want? A friend of mine (let’s call her Lauren) runs a successful design firm in a large West Coast city. Lauren’s wife, a renowned physician, is a few years older and retired last year after enjoying the...
by Bruce Turkel | Oct 31, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Which is Better, Direct Response or Branding? Take a minute to think about billboards… You’re driving down the highway when you look up and see one of those big signs. Before you can even stop yourself, you’ve already consumed its...
by Bruce Turkel | Oct 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Difference Between Clever and Clear Years ago, my parents’ restaurants introduced a new product to their pizza and hotdog menu: chicken sandwiches. Their marketing guy suggested encouraging customers to try the new sandwich by handing...