by Bruce Turkel | Jun 6, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You Can do Anything. For a couple years now I’ve been writing about how the world has changed while you and I were sleeping. I’ve written about how social media put the power of the media in the hands of each one of us. I’ve blogged about how the handheld video...
by Bruce Turkel | May 10, 2017 | Branding, Bruce Turkel, Marketing & Advertising
You know the old joke: Q: “How do you get to Carnegie Hall? A: “Practice, man, practice.” This joke was probably never funny but it was accurate. In the old days before the Internet was as common as sense is not, the ability to do something well was the best predictor...
by Bruce Turkel | Apr 18, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
An Open Letter to United Airlines CEO Oscar Munoz Dear Mr. Munoz. You and United Airlines have had a hard couple of weeks. For the benefit of the uninformed, let’s recap just a little, shall we? First one of your United Airlines’ employees chose to have a passenger...
by Bruce Turkel | Apr 10, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How NOT to Write a Blog Post. This blog was born in 2007 and it quickly became our most important marketing tool. Since the first post the family of people who have subscribed to these branding thoughts has grown to over 86,000. Plus 80,000 additional readers follow...
by Bruce Turkel | Mar 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Redefine Your Dreams Sometime in the early 2000’s, Dr. William Werther was chatting with my father. Bill was telling my dad that his greatest goal in life was to be a philanthropist. And even though Dr. Werther knew that he had helped scores of students throughout his...