by Bruce Turkel | Dec 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Saying No To Business. My buddy Mike and I were driving back to the Albuquerque airport early on a frosty November morning. We had just enough time for a hot cup of coffee and a breakfast burrito before we took off for New Orleans. Before long we passed a sign for...
by Bruce Turkel | Nov 8, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What should you write about the day before the presidential election?Here’s a weird bit of time travel: You’re probably reading this post on Wednesday morning or sometime after the presidential election is over. That means you already know who our next president is...
by Bruce Turkel | Oct 4, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Prioritizing Time.One of the most difficult challenges I deal with is prioritizing time. I’ll bet you have this same problem. Of course there are days when prioritizing time is easy because my clients have problems that take all my attention. There are days when...
by Bruce Turkel | Sep 27, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
L.M. Montgomery, the author of Anne of Green Gables wrote that the most powerful sentences in English are three words or fewer:“He is gone.” “She is dead.” “Too late.” The advertising industry seems to back up a count of three words as well: “Just Do It.” “Think...
by Bruce Turkel | Sep 9, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what...
