by Bruce Turkel | Aug 27, 2012 | Branding
There are some random thoughts and memories playing pachinko inside my head while I’m writing this post. Are they disconnected electrical pulses or an unfolding route to somewhere specific? Let me try to connect the dots for you. Miami Beach Senior High School, 1974,...
by Bruce Turkel | Aug 20, 2012 | Branding
Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How about...
by Bruce Turkel | Jul 30, 2012 | Uncategorized
Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with...
by Bruce Turkel | Jul 22, 2012 | Branding
I met my running buddies at 5:45 this morning. We banged out five and a half miles at a nine to ten minutes per mile pace. Believe it or not, Barbara had already done five miles before the rest of the group even showed up, Daniel ran seven more miles after we...
by Bruce Turkel | Jul 15, 2012 | Branding
According to legend, a teenage Lana Turner was discovered at Schwab’s Pharmacy in Los Angeles. For years, Schwab’s was the place where actors got together to chat and exchange gossip. According to a website devoted to the pharmacy’s history: “In the ’30s and ’40s you...
