by Bruce Turkel | Jan 16, 2012 | Uncategorized
Last week we talked about how the Greater Miami Convention & Visitors Bureau (GMCVB) has built a tourism marketing machine by focusing on building the singular Miami brand (you can read that post HERE). Thanks to aggressively pursuing this strategy, recent...
by Bruce Turkel | Jan 10, 2012 | Uncategorized
Owen Frager is Chief Innovation Officer of the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Fortune 500 brands.There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages,...
by Bruce Turkel | Jan 3, 2012 | Uncategorized
For years there’s been an ongoing debate regarding the veracity of research in the advertising world. On one side of the argument are the research proponents who believe that consumer attitudes and purchasing preferences can be accurately determined through...
by Bruce Turkel | Dec 20, 2011 | Uncategorized
In today’s social media-savvy world, one of the most important things you can do to increase your opportunities is to generate buzz. There are a number of activities you can undertake to increase your public perception and generate the kind of buzz that has the...
by Bruce Turkel | Nov 7, 2011 | Uncategorized
We’ve all seen the famous scene in Casablanca where Captain Renault reacts to the graft taking place right under his watch. “I’m shocked, SHOCKED, to find that gambling is going on in here!” he says as the croupier hands him a pile of money. The movie was a prescient...
