by Bruce Turkel | May 10, 2009 | Uncategorized
A year or so back, I was on the road somewhere and flipping through the channels on the TV in my hotel room when I came across a new FOX show featuring Glen Beck. I watched for a few minutes and while I didn’t agree with what Beck had to say, I thought he was...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
by Bruce Turkel | Apr 10, 2009 | Uncategorized
A few days ago I posted this on Twitter: “Problem with the newspaper biz is they have word PAPER in name. Change that & perception changes to the NEWS biz.” In a 21st Century example of putting the cart before the horse, that abbreviated Twitter post...
by Bruce Turkel | Feb 27, 2009 | Uncategorized
Randy Gage wrote this and it’s the best thing I’ve read about Twitter yet. I think it’s so good I’m reprinting it in its entirety. Thank you, Randy. By Randy Gage February 27th, 2009 So last December I loaded up the car with books, CDs and...
by Bruce Turkel | Feb 10, 2009 | Uncategorized
Here’s a brilliantly simple branding idea: Like lots of marketing people, Presence Engineer Michael Calienes uses Twitter to communicate with his clients and potential clients (±800 when I wrote this blog post). But unlike most Twitterers, Mike has figured out a...
