by Bruce Turkel | Jun 18, 2009 | Uncategorized
Like the author of this article, we’re often asked how companies should start using social media. When a link to this piece popped up on Twitter, we thought it was good enough to share with you. VIA MarketPlane: As B2B tech marketing consultants, we spend a good...
by Bruce Turkel | Jun 17, 2009 | Branding
Mark Trueblood commented on my post that the Republican Party should take a branding lesson from Cadillac: “I think the GOP’s problems are much deeper than an lack of youth or sleekness…their image problem is not their age, it is their actions and...
by Bruce Turkel | May 29, 2009 | Uncategorized
Vanessa Horwell is Chief Visibility Officer at ThinkInk. Vanessa works with companies in the U.S., UK and Europe to improve their visibility through strategic public relations and new media channels. Her views here are excerpted from an article she wrote in Mobile...
by Bruce Turkel | May 10, 2009 | Uncategorized
A year or so back, I was on the road somewhere and flipping through the channels on the TV in my hotel room when I came across a new FOX show featuring Glen Beck. I watched for a few minutes and while I didn’t agree with what Beck had to say, I thought he was...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
