by Bruce Turkel | Oct 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Are You Lucky or Unlucky? We are all aware of the lucky things that have happened to us. And chances are, we’re even more aware of all the unlucky things that have happened to us. But we’re unaware of the things that have not...
by Bruce Turkel | Oct 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Difference Between Clever and Clear Years ago, my parents’ restaurants introduced a new product to their pizza and hotdog menu: chicken sandwiches. Their marketing guy suggested encouraging customers to try the new sandwich by...
by Bruce Turkel | Oct 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Loyalty Programs. Are you a member of your local airline loyalty programs? I am. Because I fly so often, I’m a two-million+ miler with Platinum for Life status. You might think I’m showing off, but you won’t be that...
by Bruce Turkel | Oct 2, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video What’s the best way to get hired? Anyone directly involved in sales, marketing, leadership, or customer service, as well as anyone who produces art, music, professional services, or any other commercial product or service, has asked...
by Bruce Turkel | Sep 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video My reader responded to a blog post I had written. Here’s what she wrote: “You wrote a blog post about innovation. This is why I’m unhappy. The money I lost in the investment I told you about was not just about me. I also...
