by Bruce Turkel | Mar 7, 2011 | Uncategorized
Many people who make speeches and presentations think speaking is about communicating facts. Because they’ve read books on public speaking or have listened to the old three-step plan for making a presentation, “Tell them what you’re going to tell them, tell them, tell...
by Bruce Turkel | Sep 14, 2010 | Uncategorized
The Miami International University of Art and Design presented a panel discussion on the Golden Age of Advertising as part of a exhibit loaned from the Hartman Center for Sales at Duke University Libraries, Not Just Mad Men. The panel featured Barry Zaid formerly of...
by Bruce Turkel | May 17, 2010 | Uncategorized
Barry Lowenthal has been thinking about Foursquare and it’s worth hearing what he has to say: Lately I’ve been a keen participant on Foursquare, a mobile GPS-enabled social network that launched last year at SXSW. I was late to the game and downloaded the mobile...
by Bruce Turkel | Sep 22, 2009 | Uncategorized
This speaks to the current POV that agencies who focus solely on brand building and marketing will have a hard time growing their business. Clients realize they can now do much of the marketing heavy lifting themselves — and very cheaply. Agencies who focus on...
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
