by Bruce Turkel | Jan 19, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
A friend of a friend (really, I don't know her) was scrolling through pictures of the Capitol insurrection when she saw someone she knew. The guy is the CEO of a renowned tech company and has built both a big business and a big social media following. Apparently lots...
by marketing.bruceturkel | Feb 6, 2019 | Building Brand Value
Let's try an experiment. Let's dispassionately examine some of the phenomena that are front and center in our national zeitgeist these days. Please don't be swayed by whether you agree or disagree. Just try to let the idea of what people are thinking about wash over...
by Bruce Turkel | Oct 24, 2018 | Bruce Turkel, Keynote speaking
The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and...
by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There's an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
by Bruce Turkel | Dec 6, 2010 | Uncategorized
It's funny. Almost everywhere I read and listen, people are talking about the passive income that can be earned selling books and e-books online. Speakers at the National Speakers Association meetings speak about it; magazines such as FastCompany and Wired write about...
