Copywriting - Bruce Turkel

Copywriting

The Convenience of Convenient Speech.

The Convenience of Convenient Speech.

In our over-stimulated, over-caffeinated, over-connected world, well-crafted clichés become the stenographers’ shorthand of clever communicators. And just like checking a new car’s quality by kicking its tires, these sayings often provide a comforting and expedient, if irrelevant, benchmark.

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