by Bruce Turkel | Dec 1, 2020 | Is That All There Is?, Uncategorized
What is Thanksgiving all about? Forget the turkey and the stuffing, forget the apocryphal story of the Pilgrims and their native Americans dinner guests, try to even forget about the cranberry sauce and the pumpkin pie. The real meaning of Thanksgiving is right there...
by Bruce Turkel | Nov 18, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Marketing & Advertising
There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller. ” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying...
by Bruce Turkel | Sep 1, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Not very long ago – sometime in early to mid-April – it seemed as if almost everyone I know was calling and telling me they were how concerned they were. Covid. Unrest. Lockdown. Politics. The economy. Despite their concerns, the common word they all seemed to use was...
by Bruce Turkel | Jul 20, 2020 | Branding, Building Brand Value, Marketing & Advertising
Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine....
by Bruce Turkel | Jul 8, 2020 | All About Them, Branding, Marketing & Advertising
We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of...
