by Bruce Turkel | Mar 2, 2020 | Branding, Keynote speaking
Greetings from 36,000 feet. I’m heading home from a speaking gig in Houston and I’m using my airplane quiet time to reflect on the things I learned at the conference I was attending. I’m also making lists of things I want to do and the things I want my staff to do...
by marketing.bruceturkel | Jun 26, 2019 | Branding, Building Brand Value
Patagonian Tooth Fish was considered by-catch trash fish until 1977 when fisherman Lee Lantz changed its name to make it more appealing to American consumers. Even though the fish is not necessarily caught in Chilean waters and isn’t technically even a bass, Chilean...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
by Bruce Turkel | Dec 11, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
For months, we’ve been watching as high and mighty men in business, politics, and entertainment have been fired or forced to resign because of their reprehensible behavior with the women (and sometimes men) in their businesses and in their lives. The list includes...
by Bruce Turkel | Sep 20, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Wrong Way to use Social Media in a Crisis From The New York Times, 09/13/17: “HOLLYWOOD, Fla. — The first patient was rushed into the emergency room of Memorial Regional Hospital around 3 a.m. on Wednesday, escaping a nursing home that had lost air-conditioning in...
