by Bruce Turkel | Feb 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I went to elementary school on Miami Beach there were just four or five African-American kids in our group. I remember this only because I found out later that there were very few black families living on South Beach and the kids in our class were the children of...
by Bruce Turkel | Dec 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few weeks ago my wife and I were enjoying a quick vacation in the mountains of North Carolina. We needed a few things to feather our nest so we ducked into the local Walmart. While Gloria was searching for the Cuban coffee and other things she can’t live without, I...
by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
by Bruce Turkel | Jul 9, 2012 | Uncategorized
A startling shift is changing the demographics of the world’s most important market. 2012 is the first year in history that non-Hispanic white births in the United States will no longer be the majority. According to The New York Times, “in the latest sign of the...
