by Bruce Turkel | Aug 2, 2021 | All About Them, Branding, Branding Yourself, Bruce Turkel, Communication, IS That All There Is?, Leadership, Your Purpose
My flight out of Las Vegas was scheduled at 6 AM. That meant I had to be up before four to get there in time. The night before I laid out my clothes, left my toothbrush and toothpaste in the bathroom, and packed everything else away. I positioned my bags right by the...
by Bruce Turkel | Apr 27, 2021 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Sales
As Individual As You Are… Click HERE if you’d rather watch the video. Porsche has been building their iconic 911 sportscar since 1964. That’s more years than any other car in current production. In 2017 Porsche built their one millionth 911. Today that one model...
by marketing.bruceturkel | Jul 31, 2019 | Building Brand Value
It’s not the most attractive image, I know. But I got up from the table with something stuck between my teeth. I walked through the dining room to the front counter looking for the little cup filled with toothpicks. After circling the front desk and reception area a...
by marketing.bruceturkel | Feb 27, 2019 | Building Brand Value
Here’s a fascinating dichotomy: The management structure in most hotels is very hierarchical. The org chart pyramid starts at the top with the owner, then the General Manager, then the department directors (Food & Beverage, Housekeeping, Grounds Keeping,...
by Bruce Turkel | Dec 20, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for advertising that I...
