by Bruce Turkel | Nov 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Value of Diplomacy I was traveling from one speaking gig in Michigan to another at a rustic resort in upstate Wisconsin. The quick flight between the speech venues was from one tiny regional airport to another. We passengers were...
by Bruce Turkel | Oct 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Difference Between Clever and Clear Years ago, my parents’ restaurants introduced a new product to their pizza and hotdog menu: chicken sandwiches. Their marketing guy suggested encouraging customers to try the new sandwich by...
by Bruce Turkel | Oct 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Loyalty Programs. Are you a member of your local airline loyalty programs? I am. Because I fly so often, I’m a two-million+ miler with Platinum for Life status. You might think I’m showing off, but you won’t be that...
by Bruce Turkel | Oct 2, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video What’s the best way to get hired? Anyone directly involved in sales, marketing, leadership, or customer service, as well as anyone who produces art, music, professional services, or any other commercial product or service, has asked...
by Bruce Turkel | Sep 12, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video Was Jimmy Buffett‘s Death Coincidental or Ironic? I ask because coincidence and irony are words people often mix up. Simply put, coincidence means the act or condition of coinciding. On the other hand, irony means using words to express...
