by Bruce Turkel | May 18, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Years ago I was up in the Berkshires and saw Tom Rush play at an afternoon concert outside of Dalton, Massachusetts. Because it was an open air gig in a beautiful pasture, it was easy to talk with...
by Bruce Turkel | Apr 27, 2021 | All About Them, Branding, Building Brand Value, Marketing & Advertising, Sales
As Individual As You Are… Click HERE if you’d rather watch the video. Porsche has been building their iconic 911 sportscar since 1964. That’s more years than any other car in current production. In 2017 Porsche built their one millionth 911. Today...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Apr 6, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What do these three apocryphal vignettes have in common? 1) “I can’t possibly find time to meet with you,” Katherine Hepburn says to the young reporter. “I have the lead...
by Bruce Turkel | Mar 17, 2021 | All About Them, Building Brand Value, Is That All There Is?, Uncategorized
If you’d prefer to watch the video, please click HERE. Do you know what the Spring Equinox is? Don’t feel bad if you don’t, I didn’t either. The word equinox comes from the Latin words aequi, meaning “equal” and nox, meaning...
