by Bruce Turkel | Feb 22, 2021 | Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled...
by Bruce Turkel | Feb 12, 2021 | Branding, Building Brand Value, Marketing & Advertising, Sales, Uncategorized
Let’s start from the same supposition shall we? The persuasion business sucks. Think about the last time someone tried to talk you into something – most anything from where you wanted to go to dinner to who you were going to vote for. I think...
by Bruce Turkel | Jan 19, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
A friend of a friend (really, I don’t know her) was scrolling through pictures of the Capitol insurrection when she saw someone she knew. The guy is the CEO of a renowned tech company and has built both a big business and a big social media following. Apparently...
by Bruce Turkel | Dec 29, 2020 | Uncategorized
One of my business rules is that I only present new creative solutions in person. I didn’t send them by fax machine or FedEx years ago, and I refuse to send them by email or text today. And yeah, interactive meeting technology such as Zoom, Webex, GoToMeeting,...
by Bruce Turkel | Dec 22, 2020 | All About Them, Branding, Is That All There Is?, Uncategorized
I love the holidays. That’s probably not such a unique statement. You probably love the holidays, too. Maybe you love holidays for the traditions, maybe for the food. Maybe you love the gifts, or the reassuring rituals. Perhaps you have a religious or...
