by Bruce Turkel | Nov 8, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What should you write about the day before the presidential election?Here’s a weird bit of time travel: You’re probably reading this post on Wednesday morning or sometime after the presidential election is over. That means you already know who our next president is...
by Bruce Turkel | Oct 25, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Travel Technology. Greetings from Faro in the heart of the Portuguese Algarve. We just spent a week in Lisbon and Porto. Now we’re touring the southwest corner of the country before we drive across the border Portugal shares with Spain. We’ll be heading on to Seville...
by Bruce Turkel | Oct 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Trump and Samsung.By now you’ve probably heard the joke about Trump and Samsung: What do the Samsung Galaxy Note 7 and Donald Trump have in common? One overheats for no reason, spontaneously bursts into flames, and is creating a disastrous situation for its...
by Bruce Turkel | Sep 9, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what...
by Bruce Turkel | Sep 8, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You’ve spent almost all your time getting really good at what you do. College, maybe graduate school. An internship, entry-level job, moving up the ladder – learning, improving your skills, sharpening your abilities. Now you’re running your own business or movin’ on...
