by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
by Bruce Turkel | Apr 10, 2009 | Uncategorized
A few days ago I posted this on Twitter: “Problem with the newspaper biz is they have word PAPER in name. Change that & perception changes to the NEWS biz.” In a 21st Century example of putting the cart before the horse, that abbreviated Twitter post...
by Bruce Turkel | Mar 26, 2009 | Uncategorized
Stanley Turkel, MHS, ISHC.As a hotel industry historian, I was happy to come across a Wall Street Journal front page article dated December 12, 1972. ‘Economy Motels Lure Travelers With Prices as Low as $6 a Room.’What caught my attention was the opening...
by Bruce Turkel | Feb 26, 2009 | Uncategorized
Today I spoke at a combined meeting of the Hollywood Chamber of Commerce and Convention and Visitors Bureau. My talk was on Building Brand Value and how to use branding to sell tourism in tough times. I brought along a few of my latest book, but certainly not enough...
by Bruce Turkel | Feb 24, 2009 | Uncategorized
“The biggest reason, especially for anyone looking to increase PR, is that Twitter gives you an easily broadcast, unique URL to an audience primed to receive messages of that very kind. Greetings Friends, Which social networking site you should be a part of and why?...
