by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
by Bruce Turkel | Jun 18, 2009 | Uncategorized
Like the author of this article, we’re often asked how companies should start using social media. When a link to this piece popped up on Twitter, we thought it was good enough to share with you. VIA MarketPlane: As B2B tech marketing consultants, we spend a good...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
by Bruce Turkel | Apr 10, 2009 | Uncategorized
A few days ago I posted this on Twitter: “Problem with the newspaper biz is they have word PAPER in name. Change that & perception changes to the NEWS biz.” In a 21st Century example of putting the cart before the horse, that abbreviated Twitter post...
by Bruce Turkel | Mar 26, 2009 | Uncategorized
Stanley Turkel, MHS, ISHC.As a hotel industry historian, I was happy to come across a Wall Street Journal front page article dated December 12, 1972. ‘Economy Motels Lure Travelers With Prices as Low as $6 a Room.’What caught my attention was the opening...
