by Bruce Turkel | Sep 8, 2021 | All About Them, Branding, Is That All There Is?
Click HERE if you’d rather watch the video. According to FORTUNE Magazine, the Great Resignation has stunned many business owners and employers. Believe it or not, nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether....
by Bruce Turkel | Aug 18, 2020 | Branding, Is That All There Is?, Marketing & Advertising
There are at least 301 words with 11 or fewer letters in the English language that contain the word SHIP. How do I know? I went to www.WordFind.com, typed in S H I P, and added up the results. Sure, you can probably come up with another one or two – I’m not suggesting...
by Bruce Turkel | Mar 9, 2020 | Branding, Keynote speaking
The Coffee Shop: I stopped on the way to the airport and saw a friend of mine in a local coffee shop. I was heading over to say hello when he erupted in a huge wet sneeze. I walked away and didn’t shake his hand when I saw him over by the cash register when I was...
by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
by marketing.bruceturkel | Jan 8, 2020 | Leadership
How often have you said, “the more things change, the more they stay the same”? It seems like I hear that quite a bit. Do you know where that saying comes from? Neither do I. But I do know that saying is people’s pat response to cope with their fear of the unknown....
