by Bruce Turkel | Jun 27, 2011 | Branding
Jackass star Ryan Dunn was killed when he crashed his Porsche 911 GT3 early Monday morning. A few hours before the 3 a.m. accident, Dunn had posted a photo on Twitter in which he is seen drinking with friends. Hours later, movie critic Roger Ebert tweeted: “Friends...
by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
by Bruce Turkel | Jan 3, 2011 | Uncategorized
Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media...
by Bruce Turkel | Jul 27, 2010 | Uncategorized
After almost every punch line, a googly-eyed, sweating Rodney Dangerfield would tug at his tie and utter his famous line, “Awww, I don’t get no respect.” Seems to me the entire travel and tourism industry could do the same thing. Tourism is a trade that encompasses so...
by Bruce Turkel | Mar 26, 2009 | Uncategorized
Stanley Turkel, MHS, ISHC.As a hotel industry historian, I was happy to come across a Wall Street Journal front page article dated December 12, 1972. ‘Economy Motels Lure Travelers With Prices as Low as $6 a Room.’What caught my attention was the opening...
