by Bruce Turkel | Dec 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Saying No To Business. My buddy Mike and I were driving back to the Albuquerque airport early on a frosty November morning. We had just enough time for a hot cup of coffee and a breakfast burrito before we took off for New Orleans. Before long we passed a sign for...
by Bruce Turkel | Oct 25, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Travel Technology. Greetings from Faro in the heart of the Portuguese Algarve. We just spent a week in Lisbon and Porto. Now we’re touring the southwest corner of the country before we drive across the border Portugal shares with Spain. We’ll be heading on to Seville...
by Bruce Turkel | May 18, 2014 | Branding, Keynote speaking, Marketing & Advertising
Are you mature enough to remember when radio was a significant influence in your life? I wasn’t old enough for the golden age of radio – Amos N Andy, The Thin Man, Tommy Dorsey, and the like – but for me radio was the soundtrack of my childhood in the sixties and...
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying to sell...
by Bruce Turkel | Mar 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walk into Junior’s in Jupiter, Florida and you might be surprised at what you find. The walls are painted with graffiti. The furniture is constructed from industrial diamond plate steel, and red and black leather. And the proprietor is wearing a Harley-Davidson...
