by Bruce Turkel | Aug 8, 2008 | Uncategorized
VIA NYT: WHEN Karen Gammiere heard that the Walt Disney Company had started offering guided tours to places like Peru and China, the San Diego mother of two was skeptical. She didn’t want to arrive at the Great Wall of China to find Winnie the Pooh shaking her...
by Bruce Turkel | Oct 22, 2007 | Uncategorized
Disney has been charged with creating the 7 minute video that’s going to play for foreign visitors to the USA as they wait for visa processing at consular offices around the globe or in the foreign-flight arrival areas of U.S. airports. You can watch an...
by Bruce Turkel | Sep 21, 2007 | Uncategorized
VIA Lost Weekend The travel industry is fond of its buzz phrases, such as ‘Venice of the North or South, East and West to denote anywhere from Birmingham, England, to Wroclaw, Poland, or ‘adventure travel’, to describe everything from a one-man, one-armed...
by Bruce Turkel | Apr 23, 2007 | Branding
Did you know Walt Disney World is 80 times larger than the nation of Monaco? Did you know that only 7,100 acres of Disney‘s total 30,000 is developed? Do you know how Walt Disney purchased 27,000 acres without anyone noticing? Neither did I, until I read Louis...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
VIA my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
