by Bruce Turkel | Jan 16, 2012 | Uncategorized
Last week we talked about how the Greater Miami Convention & Visitors Bureau (GMCVB) has built a tourism marketing machine by focusing on building the singular Miami brand (you can read that post HERE). Thanks to aggressively pursuing this strategy, recent...
by Bruce Turkel | Feb 15, 2011 | Uncategorized
When my wife was a little girl, her mother passed away and she went to live with her abuela (grandmother in Spanish). Nearly 30 years later, Gloria got to return the favor when Abuela could no longer live independently and came to live in our house. While Abuela was...
by Bruce Turkel | Jul 27, 2010 | Uncategorized
After almost every punch line, a googly-eyed, sweating Rodney Dangerfield would tug at his tie and utter his famous line, “Awww, I don’t get no respect.” Seems to me the entire travel and tourism industry could do the same thing. Tourism is a trade that encompasses so...
by Bruce Turkel | Dec 8, 2009 | Uncategorized
Seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add significant value to your products by making your products...
