by Bruce Turkel | Oct 23, 2012 | Uncategorized
Those of you who have been reading my posts for a while know about my penchant (OK, obsession) for traveling light (if not, you can read about it HERE and HERE). And why not? When you log as many miles as I do traveling for our clients and speaking at conferences,...
by Bruce Turkel | Jun 4, 2012 | Uncategorized
Someone sent me an article that asked successful CEOs what they would rather do if they weren’t in their current positions. Doctor? Lawyer? Indian Chief? No, everyone wants to be a rock star. Guitar Center has built an enormous business selling guitars and amps to...
by Bruce Turkel | Jan 13, 2010 | Uncategorized
My friend Andrew Jaffee writes the kinds of articles that make me wish everyone could read them and that I had written them. I can’t do much about the latter but can at least help with the former by posting his brilliance. You can find more at Andrew’s...
by Bruce Turkel | Jun 17, 2009 | Branding
Mark Trueblood commented on my post that the Republican Party should take a branding lesson from Cadillac: “I think the GOP’s problems are much deeper than an lack of youth or sleekness…their image problem is not their age, it is their actions and...
