by Bruce Turkel | Feb 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Commercials Maybe I’m getting old and cranky (it’s okay; you won’t be the first to say it), but I thought this year’s Super Bowl commercials were pretty terrible. Of the 57 commercials aired, there wasn’t one that made me think...
by Bruce Turkel | Sep 24, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Those of us who use the Internet to send marketing materials run the risk of sending unwanted emails – SPAM – to our distribution list. Sometimes it’s inadvertent – people sign up for all sorts of things they later decide they don’t want and often people sign up their...
by Bruce Turkel | Apr 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I am sitting in the audience of a breakout session at the NSA (National Speakers Association – the ones who talk, not the ones who listen). An online expert is putting on a fascinating presentation about how to generate web traffic. Right now he’s demonstrating his...
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying to sell...
by Bruce Turkel | Oct 23, 2012 | Uncategorized
Those of you who have been reading my posts for a while know about my penchant (OK, obsession) for traveling light (if not, you can read about it HERE and HERE). And why not? When you log as many miles as I do traveling for our clients and speaking at conferences,...
