Is God In The Details?

Take a look at Mazda‘s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How...

Can You Imagine A World Without SPAM?

Every day I get emails from salesmen asking me to forward their note to the “proper person in my office” who handles whatever it is that they’re selling. I’ll bet you do too. Do they think we’re going to drop what we’re doing and bird-dog their...

Building Brand Value Interview

Last year I was at the National Speakers Association meeting in Anaheim, CA. Brian Walter interviewed me for their magazine and CD/radio show and was nice enough to post the interview on Facebook. You can listen to it by...

The Tools Change. The Rules Don’t.

Have you noticed what’s going on? Everything might seem pretty normal but without noticing, the world of media and marketing continues to change at lightning speed. Without warning, the newly crowned Holy Trinity of social media marketing — Twitter, Facebook,...
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