by Bruce Turkel | Jan 5, 2015 | Bruce Turkel, Keynote speaking, Marketing & Advertising
My dad was a lot of things. High school basketball center. Air Force navigator. Civil rights leader. Developer. Entrepreneur. Musician. Community advocate. Superhero. And of course, husband, brother, son, and father. A true Renaissance man.As Jeremy Mikolajczak,...
by Bruce Turkel | Dec 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
In hindsight it wasn’t such a good idea. I had already tossed my blue box of fishing hooks and lures down into the boat next to my rods. Instead of climbing down the ladder after them, I had the bright idea to jump the three feet from the pier to the floating dock...
by Bruce Turkel | Aug 25, 2014 | Bruce Turkel, Keynote speaking, Marketing & Advertising
The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to...
by Bruce Turkel | Aug 6, 2014 | Uncategorized
My post, “A Sexist Logo is Always Sexist. Except When it’s Not,” has generated a lot of responses. I agree with some and disagree with others but appreciate everyone’s outlook and input. Unfortunately, the article I used for my research was inaccurate and part of the...
by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb’s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the creative...
