Money, Marketing, Politics, and Oil

I just read an article that outlined Florida congressman Meek’s plan to raise marketing dollars to promote tourism to Florida in the wake of the tragic BP oil spill: “U.S. Rep. Kendrick Meek, a candidate in the Democratic primary for the U.S. Senate, said...

No Mission Without Margin

A few weeks ago I spoke at the Center for Non Profit Management at the University of Miami. While my subject was about branding non-profits, one of the biggest concerns the attendees had was about their finances. Not necessarily about how to raise money but instead...

VisitFlorida, here we come!!

Eager to help turn our home state prosper during these tough time, we just submitted our RFP response to VisitFlorida, Florida’s official destination marketing organization. I’ll keep you posted on how the review goes.

Running on Golf Courses

An open letter to resort hotel owners: I was running on the cart path of the Rosen Shingle Creek Resort (Click here to read blog post) when it dawned on me that hoteliers are missing out on a wonderful market by not making their courses welcoming to runners. First of...
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