by Bruce Turkel | Mar 26, 2013 | Branding, Marketing & Advertising
A friend of mine got into some trouble recently. He left a bar after having a few drinks, got in his car and headed home. On the way he was pulled over by a highway patrolman and arrested for driving while intoxicated. I’ll spare you the long and sad story of his...
by Bruce Turkel | Mar 20, 2013 | Branding, Keynote speaking, Marketing & Advertising
I am sitting in exit row seat 12C and looking out the window at the great Florida prairie. Led Zeppelin’s Heartbreaker is blasting through my ear buds and I’m thinking about the talk I gave last night to The University of Florida Ad Society. My talk was originally...
by Bruce Turkel | Mar 12, 2013 | Branding, Keynote speaking, Marketing & Advertising
Our Monday morning run takes us through Matheson Hammock Park and out to the marina, a small spit of land that juts out into Biscayne Bay. If you stand just so, you can look out across the endless bay and see the same unspoiled vista that the Tequesta Indians enjoyed...
by Bruce Turkel | Dec 2, 2012 | Branding
My father was an innovative and very successful real estate developer. The Miami Herald called him “The Father of Florida Condominiums” because he built the first residential condo in the United States and the first office condo in the world. As a kid, I used to walk...
by Bruce Turkel | Sep 10, 2012 | Branding
Here’s something I don’t understand: Status, financial success, legislative power, and importance are all the providence of commerce. Yet when we look back over history we see that great societies are remembered not by the business they did but by the art they...
