Why People Shouldn’t Not Come

So many gulf coast beach destinations are telling consumers that their beaches AREN’T fouled that I can’t help but wonder how robust their businesses must have been before the oil spill. As I recall, a prolonged recession, increased competition, reduced consumer...

Money, Marketing, Politics, and Oil

I just read an article that outlined Florida congressman Meek’s plan to raise marketing dollars to promote tourism to Florida in the wake of the tragic BP oil spill: “U.S. Rep. Kendrick Meek, a candidate in the Democratic primary for the U.S. Senate, said...

No Mission Without Margin

A few weeks ago I spoke at the Center for Non Profit Management at the University of Miami. While my subject was about branding non-profits, one of the biggest concerns the attendees had was about their finances. Not necessarily about how to raise money but instead...
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