Why People Shouldn’t Not Come

So many gulf coast beach destinations are telling consumers that their beaches AREN’T fouled that I can’t help but wonder how robust their businesses must have been before the oil spill. As I recall, a prolonged recession, increased competition, reduced consumer...

Money, Marketing, Politics, and Oil

I just read an article that outlined Florida congressman Meek’s plan to raise marketing dollars to promote tourism to Florida in the wake of the tragic BP oil spill: “U.S. Rep. Kendrick Meek, a candidate in the Democratic primary for the U.S. Senate, said...

No Mission Without Margin

A few weeks ago I spoke at the Center for Non Profit Management at the University of Miami. While my subject was about branding non-profits, one of the biggest concerns the attendees had was about their finances. Not necessarily about how to raise money but instead...

VisitFlorida, here we come!!

Eager to help turn our home state prosper during these tough time, we just submitted our RFP response to VisitFlorida, Florida’s official destination marketing organization. I’ll keep you posted on how the review goes.
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