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Bruce Turkel speaking about brand responsibility and how rebrands protect customer trust

Cracker Barrel’s Logo Backlash Isn’t the Point. Brand Responsibility Is.

by | Aug 25, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising | 9 Comments

Cracker Barrel’s Logo Backlash Isn’t the Point. Brand Responsibility Is. Why Responsible Rebrands Protect Customers, Employees, Shareholders, and Culture Click HERE to...

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Bruce Turkel speaking about MSNBC’s rebrand to MS NOW and what it means for brand strategy.

MS NOW Rebrand: Why MSNBC Changed Its Name

by | Aug 19, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising | 15 Comments

MS NOW Rebrand: Why MSNBC Changed Its Name Inside the strategy behind MS NOW, the rebrand that signals survival, not style, for a media giant. Click HERE to watch: MS...

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Over-explaining costs sales—learn how to simplify your pitch and win more deals.

Simplify Your Sales Message. Why Over-Explaining is Costing You Sales

by | Aug 11, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising | 7 Comments

Simplify Your Sales Message. Why Over-Explaining is Costing You Sales Stop Talking Yourself Out of Sales and Start Closing More Deals Click HERE to watch: The Power of...

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sydney-sweeney-american-eagle-brand-outrage

Astronomer, American Eagle, Sydney Sweeney. The Real Problem Isn’t Marketing. It’s Us.

by | Aug 4, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising | 8 Comments

Astronomer, American Eagle, Sydney Sweeney. The Real Problem Isn’t Marketing. It’s Us. What Astronomer, American Eagle, and Sydney Sweeney Teach Us About Marketing,...

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Bruce Turkel speaking on how simplifying your message helps close more sales

Stop Teaching Calculus to Canaries: Simplify Your Sales Message to Sell More

by | Jul 29, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising | 4 Comments

Stop Teaching Calculus to Canaries: Simplify Your Sales Message to Sell More Why Over-Explaining Kills Sales, and How to Craft Messaging That Closes Deals Click HERE to...

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