by Bruce Turkel | Oct 22, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When was the last time you reread the classics? Catcher in the Rye, maybe, or The Great Gatsby? Frankenstein or War and Peace? Whiz up and down through the centuries and you can add almost anything by Shakespeare, Faulkner, Twain, Bronte, Hemingway, and so many more...
by Bruce Turkel | Sep 10, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I don’t usually use this space to rant. I try to be thoughtful, even-tempered, and even a bit circumspect in what I write about here. But today I’m typing this post with my teeth firmly clenched together and my fingers smacking the keyboard. A few months ago I spoke...
by Bruce Turkel | Aug 19, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or...
by Bruce Turkel | Jun 18, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I was in high school one of my part-time jobs was working as a bagboy at the local supermarket. Even though the walls were plastered with signs that said, “Carry-out is a Publix service. No tipping please,” we bagboys stuffed our pockets with the single dollar...
by Bruce Turkel | May 7, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Seinfeld TV sitcom was called a show about nothing. When they pitched the pilot to NBC, here’s how they described the concept: “Nothing happens on the show. It’s just like life. You know, you eat, you go shopping, you read.” Nothing actually happens. But I don’t...
