by Bruce Turkel | Apr 1, 2010 | Uncategorized
A few weeks ago I spoke at the Center for Non Profit Management at the University of Miami. While my subject was about branding non-profits, one of the biggest concerns the attendees had was about their finances. Not necessarily about how to raise money but instead...
by Bruce Turkel | Oct 13, 2009 | Uncategorized
Hadji Williams, a 17-year advertising copywriter, posted this and I thought it was just too damn good not to share. Mr. Williams points out a lot of things I’ve often thought about, he just says them more eloquently than I ever have. You can reach him at...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
by Bruce Turkel | May 27, 2009 | Uncategorized
Via: Owen Frager With Facebook, LinkedIn and Twitter becoming your defacto resume, and shaping the image how most will perceive you, our friend Jay Berkowitz shares a great read from the Brand Building Blog. To make it simple, branding yourself is about letting...
by Bruce Turkel | Nov 12, 2008 | Uncategorized
By guest blogger Vanessa Horwell With the endless discourse of cutbacks, staff layoffs and general economic woes, it’s very hard for us marketers not to hop aboard the fear-monger’s bandwagon. In the past couple of weeks, we have seen the Christian Science Monitor...
