by Bruce Turkel | Apr 25, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Prince passed away last week and the whole world mourned. Even my mom called to ask what I thought of Prince and his music. Of course everyone was surprised by Prince’s untimely death. He didn’t appear to be a troubled soul like Kurt Cobain. He hadn’t been battling...
by Bruce Turkel | Apr 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building The keynote speech to the realtors’ association went very well. We reviewed brand building from the 50,000-foot view and covered the seven critical points to building a compelling brand. Near the end of my talk I invited the audience to continue with me...
by Bruce Turkel | Apr 4, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand strategies for fun and profit. Hospitals can learn a lot from restaurants. Even though it’s a silly stretch to point out that the words hospital and hospitality share the same linguistic root, the parallels remain strong. In any service business, especially ones...
by Bruce Turkel | Mar 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What is a brand?My pal (and incredible drummer and very funny guy) Allen Lynch bought me a wonderful present for my birthday. Allen actually found a company out west to handcraft a genuine branding iron with my company’s logo on it. It’s a… “Turkel Brand.” Since I...
by Bruce Turkel | Mar 15, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Build A BrandI’m sitting in a very comfortable reclining chair somewhere between Beaumont and Houston Texas, somewhere around 35,000 feet. I’m in a brand new American Airlines 777-300 in business class seat 13D. I’ve got in-air Internet access, a bottomless...
