by Bruce Turkel | Feb 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I went to elementary school on Miami Beach there were just four or five African-American kids in our group. I remember this only because I found out later that there were very few black families living on South Beach and the kids in our class were the children of...
by Bruce Turkel | Jan 26, 2015 | Uncategorized
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have the same experience: There will be a man or woman dressed in soiled clothes and filthy sneakers standing at the red light hoping...
by Bruce Turkel | Jan 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Folly of Function:We were about eighteen minutes into our morning run when Jen’s running watch and my running watch both started beeping. “That’s two miles.” I said between gasps for air. “Reassuring that the two GPS watches measured our distance exactly the...
by Bruce Turkel | Dec 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
In hindsight it wasn’t such a good idea. I had already tossed my blue box of fishing hooks and lures down into the boat next to my rods. Instead of climbing down the ladder after them, I had the bright idea to jump the three feet from the pier to the floating dock...
by Bruce Turkel | Dec 8, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I finally finished writing my next book. As much as I enjoy writing the books, the thing I don’t like to do is write the proposals for the agent and publisher. Even though I know how important proposals are to the process, it seems silly to me to spend time writing an...
