by Bruce Turkel | Oct 1, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
People are constantly asking ‘what is a brand?’ and ‘how a brand is defined’. Most business people and consumers are savvy enough to understand that a brand is not a logo or a trademark, it’s not an ad and it’s not a sign, website or brochure....
by Bruce Turkel | Sep 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you upgraded to iOS 7 yet? If you’re an Apple iPhone or iPad user you know what I’m talking about (if you aren’t an Apple user, indulge me please and read on. You’ll catch on quickly.) iOS 7 is Apple’s chief of design Jonathan Ive’s first public shot at...
by Bruce Turkel | Sep 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Internet bubble burst right after Y2K and the real estate bubble burst after the middle of the decade because people believed that with all the new technology and opportunities the old rules simply didn’t apply anymore. But the history of fads has shown us that...
by Bruce Turkel | Aug 19, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or...
by Bruce Turkel | Jul 1, 2013 | Branding, Keynote speaking, Marketing & Advertising
My friend Jimmy was filling his basket in the produce section when I ran into him. “What are you doing this weekend?” I asked. “Not too much, going out to dinner with Janet tomorrow night. How about you?” “Gotta work tomorrow but I’m sitting in with a guitar player at...
