by Bruce Turkel | Feb 15, 2012 | Uncategorized
Last Saturday night I saw the future of branding. My wife and I participated in an event where every part of the experience was carefully designed, tightly controlled, and beautifully managed. The marketers scripted everything, from the attire of the attendees to the...
by Bruce Turkel | Jan 23, 2012 | Uncategorized
One of my favorite bloggers, David Altshuler, wrote a blog explaining why he writes blogs in the first place. As I read it, I realized I couldn’t have said it better myself. So I asked David for permission to reissue his blog, only changing the specific details that...
by Bruce Turkel | Dec 12, 2011 | Uncategorized
My daughter sent her college applications out a couple of months ago and is waiting for her acceptance letters to arrive in the mail. So far she’s received two green lights and no turndowns so I’m proud to report she’s two for two. She wrote her college application...
by Bruce Turkel | Nov 22, 2011 | Uncategorized
It was in middle school literature classes that literary tools such as onomatopoeia, sarcasm, and symbolism, were first introduced. I had already learned about onomatopoeia from Mad magazine where the sound effects balloon blasting out of a shotgun in a saloon read,...
by Bruce Turkel | Nov 7, 2011 | Uncategorized
We’ve all seen the famous scene in Casablanca where Captain Renault reacts to the graft taking place right under his watch. “I’m shocked, SHOCKED, to find that gambling is going on in here!” he says as the croupier hands him a pile of money. The movie was a prescient...
