by Bruce Turkel | Jun 13, 2011 | Uncategorized
I was a kid back in the dark ages of transistor radios. If a friend told me about a cool new song, I’d tune in to WQAM and wait until they played what I was waiting for. Usually it would take an hour or more if the song was hot. While I waited I’d get my cassette...
by Bruce Turkel | May 23, 2011 | Uncategorized
A few hundred years ago it was easy to know what someone did for a living. Mr. Shoemaker made shoes. Goldsmith hammered precious metals. Tailor sewed. Farmer farmed. Baker baked. Today, it’s not quite that simple. When was the last time you met someone named Dr....
by Bruce Turkel | May 10, 2011 | Uncategorized
Do you know where good ideas come from? Don’t feel bad, neither do I. Surprising, perhaps, considering my advertising agency is responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like...
by Bruce Turkel | Mar 28, 2011 | Uncategorized
We’ve all heard the lies:“The Mercedes is paid for.” “I’ll call you in the morning.” “I’m from the IRS and I’m here to help.” “You may already be a winner.” But lately, thanks to the brave new world of online marketing, I’ve heard five new ones that are worth...
by Bruce Turkel | Mar 20, 2011 | Uncategorized
I’ve been lucky enough to meet lots of you at the different conferences and presentations I speak at every year. Because I spend so much time travelling to and from the speeches, I spend an inordinate amount of time on airplanes. Because I don’t like to waste time on...
