by Bruce Turkel | Oct 22, 2008 | Uncategorized
Today I had lunch with an old friend and very successful attorney who is the founder of an important charity. His girlfriend is in the real estate business and she’s in touch with people’s current economic situations. Her suggestion to him was that the charity...
by Bruce Turkel | Dec 2, 2007 | Uncategorized
The London-based branding design company, Enterprise IG, part of the WPP Group, decided it was time to change their name and logo. Their solution is “The Brand Union. Those of you who are students of logo design have seen lots of examples where letters are replaced by...
by Bruce Turkel | Jun 26, 2007 | Uncategorized
Silver at the Cannes Lions 2007 for outdoor. Ads for the World Wildlife Fund Spain (WWF/Adena). Advertising Agency: Contrapunto, Madrid, Spain Executive Creative Director: Antonio Montero Creative Directors: Jaime Chavarri, Ivan de Dios Copywriter: Jaime Chavarri Art...
by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
