by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
by Bruce Turkel | Jul 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Make Business Simple – My Four-Word Rules For Success. #5 in a Series.We’ve spent the last few weeks talking about my four-word rules for business success. My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your...
by Bruce Turkel | Jun 19, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Writing A Great Tagline Last night I noticed that Lexus has a new tagline. Even though I don’t drive one of their cars, I am a big fan of the company and their advertising. That’s because Lexus and their marketing professionals clearly understood the All About Them...
by Bruce Turkel | Nov 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
eBah Humbug.I readily admit that this post is going to piss some people off. Especially the ones who were nice enough to send me the gratuitous greetings that inspired this rant. But please bear with me and read on. You’ll find there’s something valuable here to learn...
