by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Dec 11, 2007 | Building Brand Value
Thanks to Google Alerts, I found this great review of my book, Building Brand Value, on the Beyond Madison Avenue blog. Because I believe in always celebrating the good stuff, I thought a quick blog post was in order. Thanks for indulging me! And thanks for the great...
by Bruce Turkel | May 4, 2007 | Keynote speaking
Click on Peter to see how XPrize is breaking through new barriers by working with companies like google to create a revolution in ideas.
by Bruce Turkel | Apr 23, 2007 | Branding
BrandChannel.com, Interbrand’s online brand exchange released their survey of the world’s top brands. The company stressed that this list is not a record of the world’s best-known brands (such as Coca-Cola). Instead, the BBC News says Interbrand asked consumers “what...
