harvard business review | Bruce Turkel

harvard business review

Adding MOP To Your Marketing.

Adding MOP To Your Marketing.

Spend enough time talking to online marketers or digitally savvy traditional advertisers and you’ll hear lots of conversation—and consternation—about the power of online reviews. According to these marketers, the comments and critiques on review sites such as TripAdvisor and Yelp are key to either their company’s success or failure. But according to a fascinating new ...

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